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A Comparison of Norton vs Ad-Aware by the Spyshakers.com Team Editors

A custom antivirus comparison of Norton vs Ad-Aware by the
Spyshakers.com Team Editors (accurate as of March 30, 2015).


NortonLavasoft Ad-Aware
Versions:

Norton Security 2015 - Norton Security is the standard level of protection. This product replaces Norton Antivirus 2014 and Norton Internet Security 2014. The main difference is that the 2015 solution is a cloud-based solution which means it takes up less memory and the update files are significantly smaller.

Norton Security 2015 with Backup - Norton Security 2015 with Backup provides the exact same quality of product as the standard version. Obviously this version comes with backup features. The backup is currently 25GB of online storage in the cloud.

Versions:

Lavasoft Ad-Aware 11 Free - Ad-Aware Free Antivirus is the most popular downloaded antivirus on the internet. It comes with a lot of solid features to compliment the standard antivirus protection such as link checking against the Ad-Aware cloud (Safe Browsing), a malware sandbox, and a game mode.

Lavasoft Ad-Aware 11 Personal Security - The Personal version includes all the previous as well as upgraded social network protection and extra security for online bank transactions.

Lavasoft Ad-Aware 11 Pro Security - The Pro version includes all the previous as well as a two way firewall, USB scanning, and anti-spam features.

Lavasoft Ad-Aware 11 Total Security - Total Security is the complete package with some sweet features such as a PC Tuneup, parental controls, online backup, data recovery and rootkit detection (rootkits are a very nasty flavor of spyware).
Strengths:

Norton Security and Norton Security for Business are now hosted mostly in the cloud. This means less work is being done on your desktop which enhances speed and performance.
Norton Security implements on multiple devices without an additional fee. Protect your PC, your tablet, and your smartphone.
Norton utilizes Sonar technology which examines the behavior of an application which helps determine viruses before they are well known and before it is too late.
Strengths:

With 450,000,000 downloads it is the most popular antivirus on the market.
The features on the free version are more robust than others. The Safe Browsing technology is a great feature. Ad-Aware leverages their incredible popularity to identify malicious links and update everyone to protect them from threats.
As for upgraded versions, you really need to go with the Total Security version. That is were the cooler features are at such as the PC Tuneup, Parental Control, and Online Backup.
Virtual Sandbox:

No. There is no virtual sandbox in this edition to our knowledge.
Virtual Sandbox:

Yes. Personal and Pro both contain a feature called Malware Sandbox Emulator.
PC Optimization:

Yes. Norton Security 2015 has several tools that fix and optimize common problems which may be causing PC performance issues.
PC Optimization:

Yes. Total Security includes a PC Tuneup but also Lavasoft has a standalone PC Tuneup product called Lavasoft Registry Tuner.
Backups / Online Storage:

Yes but you will need the Backup version. Symantec also monitors websites visited and blocks adult websites from kids.
Backups / Online Storage:

No. We couldn't find backup functionality in any of the Ad-Aware versions.
Parental Control:

Yes but you will need the upgraded version. Symantec monitors the social network activity of your children.
Parental Control:

Yes. Ad-Aware Total Security includes parental controls by allowing websites with selected content to be viewed or restricted, monitoring web use and setting limits for time spent online.
Chat / IM Protection:

Yes. Norton Security email and Instant Messages (IMs) for suspicious links and malicious attachments.
Chat / IM Protection:

Yes. The Personal and Pro Security versions help monitor malicious links that could be sent out via messaging and chat.
Customer Support:

Technical support is provided by Norton via email, chat or phone.
Customer Support:

Lavasoft includes support in the form of forums, phone and online ticket.
more info ... more info ...




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