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A Comparison of Norton vs Ad-Aware by the Spyshakers.com Team Editors

A custom antivirus comparison of Norton vs Ad-Aware by the
Spyshakers.com Team Editors (accurate as of May 1, 2016).


NortonLavasoft Ad-Aware
Versions:

Norton Security Standard 2016 - Norton Security Standard 2016 is a cloud-based solution which means it takes up less memory and the update files are significantly smaller than old downloadable Symantec solutions.

Norton Security Deluxe 2016 - Norton Security Deluxe 2016 is essentially the same as standard with support for up to 5 multiple devices including additional PCs, Macs, smartphones or tablets.

Norton Security Premium 2016 - Norton Security Premium 2016 includes the same features as the Deluxe version with additional features including parental controls / family browsing features for protecting children. Premium also includes automatic file backup and 25 GB cloud storage for backup solutions.
Versions:

Lavasoft Ad-Aware Free - Ad-Aware Free Antivirus is the most popular downloaded antivirus on the internet. It comes with a lot of solid features to compliment the standard antivirus protection such as link checking against the Ad-Aware cloud (Safe Browsing), a malware sandbox, and a game mode.

Lavasoft Ad-Aware Personal Security - The Personal version includes all the previous as well as upgraded social network protection and extra security for online bank transactions.

Lavasoft Ad-Aware Pro Security - The Pro version includes all the previous as well as a two way firewall, USB scanning, and anti-spam features.

Lavasoft Ad-Aware Total Security - Total Security is the complete package with some sweet features such as a PC Tuneup, parental controls, online backup, data recovery and rootkit detection (rootkits are a very nasty flavor of spyware).
Strengths:

Norton Security Standard and Norton Security for Business are now hosted mostly in the cloud. This means less work is being done on your desktop which enhances speed and performance.
Norton Security (all versions) now come with a money-back guarantee that your PC / Mac / smartphone / tablet will remain running smooth.
Norton utilizes Sonar technology which examines the behavior of an application which helps determine viruses before they are well known and before it is too late.
Strengths:

With 450,000,000 downloads it is the most popular antivirus on the market.
The features on the free version are more robust than others. The Safe Browsing technology is a great feature. Ad-Aware leverages their incredible popularity to identify malicious links and update everyone to protect them from threats.
As for upgraded versions, you really need to go with the Total Security version. That is were the cooler features are at such as the PC Tuneup, Parental Control, and Online Backup.
Virtual Sandbox:

No. There is no virtual sandbox in this edition to our knowledge.
Virtual Sandbox:

Yes. Personal and Pro both contain a feature called Malware Sandbox Emulator.
PC Optimization:

Yes. Norton Security 2016 has several tools that fix and optimize common problems which may be causing PC performance issues.
PC Optimization:

Yes. Total Security includes a PC Tuneup but also Lavasoft has a standalone PC Tuneup product called Lavasoft Registry Tuner.
Backups / Online Storage:

Yes but you will need the Premium version.
Backups / Online Storage:

No. We couldn't find backup functionality in any of the Ad-Aware versions.
Parental Control:

Yes but you will need at least the Deluxe version. Symantec monitors the social network activity of your children as well as some other parental control features
Parental Control:

Yes. Ad-Aware Total Security includes parental controls by allowing websites with selected content to be viewed or restricted, monitoring web use and setting limits for time spent online.
Chat / IM Protection:

Yes. The solution includes instant message and facebook link scanning to prevent viruses from spreading in chat.
Chat / IM Protection:

Yes. The Personal and Pro Security versions help monitor malicious links that could be sent out via messaging and chat.
Customer Support:

Technical support is provided by Norton via email, chat or phone.
Customer Support:

Lavasoft includes support in the form of forums, phone and online ticket.
more info ... more info ...




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