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A Comparison of Norton vs Ad-Aware by the Spyshakers.com Team Editors

A custom antivirus comparison of Norton vs Ad-Aware by the
Spyshakers.com Team Editors (accurate as of October 25, 2014).


NortonLavasoft Ad-Aware
Versions:

Norton Antivirus 2014 - Norton Antivirus features 5 patented layers of protection to swiftly and precisely detect viruses. It scans downloaded files to check for threats. A powerful threat-removal Layer targets and eliminates aggressive, hard-to-remove computer infections.

Norton Internet Security 2014 - Internet Security provides upgrades to Norton Antivirus with the monitoring of search results for dangerous websites, a firewall and parental control options.

Norton 360 - Norton 360 includes all the features of Internet Security but also includes online backup and PC optimization.
Versions:

Lavasoft Ad-Aware 11 Free - Ad-Aware Free Antivirus is the most popular downloaded antivirus on the internet. It comes with a lot of solid features to compliment the standard antivirus protection such as link checking against the Ad-Aware cloud (Safe Browsing), a malware sandbox, and a game mode.

Lavasoft Ad-Aware 11 Personal Security - The Personal version includes all the previous as well as upgraded social network protection and extra security for online bank transactions.

Lavasoft Ad-Aware 11 Pro Security - The Pro version includes all the previous as well as a two way firewall, USB scanning, and anti-spam features.

Lavasoft Ad-Aware 11 Total Security - Total Security is the complete package with some sweet features such as a PC Tuneup, parental controls, online backup, data recovery and rootkit detection (rootkits are a very nasty flavor of spyware).
Strengths:

One of the best features of Norton is the scanning of links on Facebook to prevent malicious scripts via social media. A lot of antivirus solutions provide this as a paid upgrade but Norton provides it as standard.
Norton has heuristical behavior analysis which attempts to discover threats before they are even known to be threats.
Norton Pulse Updates are pretty sweet. Norton updates itself automatically every 5 to 15 minutes without disruption.
Strengths:

With 450,000,000 downloads it is the most popular antivirus on the market.
The features on the free version are more robust than others. The Safe Browsing technology is a great feature. Ad-Aware leverages their incredible popularity to identify malicious links and update everyone to protect them from threats.
As for upgraded versions, you really need to go with the Total Security version. That is were the cooler features are at such as the PC Tuneup, Parental Control, and Online Backup.
Virtual Sandbox:

No. There is no virtual sandbox in this edition to our knowledge.
Virtual Sandbox:

Yes. Personal and Pro both contain a feature called Malware Sandbox Emulator.
PC Optimization:

Yes. Norton 360 automatically fixes and optimizes common problems which may be causing PC performance issues.
PC Optimization:

Yes. Total Security includes a PC Tuneup but also Lavasoft has a standalone PC Tuneup product called Lavasoft Registry Tuner.
Backups / Online Storage:

Yes. Norton 360 automatically backs up files to Norton hosted online storage or a local disk of your choice. It also monitors websites visited and blocks adult websites from kids.
Backups / Online Storage:

No. We couldn't find backup functionality in any of the Ad-Aware versions.
Parental Control:

Yes. Norton 360 monitors the social network activity of your children.
Parental Control:

Yes. Ad-Aware Total Security includes parental controls by allowing websites with selected content to be viewed or restricted, monitoring web use and setting limits for time spent online.
Chat / IM Protection:

Yes. Norton 360 scans email and Instant Messages (IMs) for suspicious links and malicious attachments.
Chat / IM Protection:

Yes. The Personal and Pro Security versions help monitor malicious links that could be sent out via messaging and chat.
Customer Support:

Technical support is provided by Norton via email, chat or phone.
Customer Support:

Lavasoft includes support in the form of forums, phone and online ticket.
more info ... more info ...


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